For more information on BlueYonder Pricing solutions, contact Ryan Kinzy
For more information on BlueYonder Pricing solutions, contact Ryan Kinzy
Integrated Ad Planning and Promotional Forecasting for a Leading Retail Pharmacy Chain
A leading retail pharmacy chain was struggling to manage their ad planning and promotional forecasting processes due to a disjointed system environment. They were relying on multiple systems that were not originally designed to work together, leading to inefficiencies, ad placement errors, and siloed business practices. In addition, their reliance on spreadsheets and macros for ad planning created challenges in collaboration and often resulted in conflicting offers vying for the same ad space. The company needed a solution to unify these processes into a single, cohesive environment.
The Challenge
This retail pharmacy chain faced several critical challenges due to their outdated and fragmented system architecture:
-
Disjointed Systems: The company was using several separate systems that were forced to interact and integrate in ways they weren’t designed for. This led to inefficiencies, as the systems did not deliver the results that had been promised. As a result, the company struggled to streamline their ad planning and promotional forecasting processes.
-
Ad Placement Conflicts: Their ad/page layout planning was largely spreadsheet- and macro-based, often resulting in ad placement conflicts where multiple offers would try to fill the same space in an ad simultaneously. These “collisions” led to confusion and inefficiencies, affecting the overall effectiveness of their promotions.
-
Siloed Business Practices: The reliance on manual processes and disconnected systems contributed to the formation of silos across the business. Different departments had difficulty collaborating effectively, hindering their ability to optimize promotional planning and forecasting efforts.
The company needed a more integrated solution that would unify their ad planning and promotional forecasting processes, foster collaboration, and eliminate ad placement conflicts.
Our Solution
DoubleBlaze worked to bring together the fragmented elements of their ad planning and promotional forecasting process into a unified, cohesive system. Our solution addressed the challenges they were facing:
-
System Integration: We created an integrated application that eliminated the need for multiple, disconnected systems. By bringing everything into a single environment, the application allowed the company to manage ad planning and promotional forecasting more efficiently, simplifying processes and improving accuracy.
-
Ad Collision Prevention: The new application was designed to prevent ad placement conflicts, ensuring that offers no longer competed for the same space in an ad. This significantly reduced the confusion and inefficiencies in the ad planning process.
-
Collaborative Environment: In addition to preventing ad collisions, the new application fostered a more collaborative environment among users. Departments that had previously operated in silos could now work together more effectively, sharing information to optimize the planning process.
-
Enhanced Efficiency and New Business Practices: Beyond replicating existing processes, we introduced new business practices that allowed them to operate more efficiently in their day-to-day tasks. The application provided results that matched the business’s expectations and introduced opportunities for improved efficiency and collaboration.
The Results
The implementation of the new application delivered positive results:
-
Faster Task Completion: Users quickly adapted to the new system and have commented on how user-friendly the application is. With the integrated environment and improved processes, users can now complete tasks more quickly than they could in the old, multi-system setup.
-
Improved Collaboration: The system fostered a more collaborative working environment, breaking down the silos that had formed under the previous system architecture. Departments now work together more seamlessly, leading to better overall promotional planning and forecasting.
-
Reduced Errors: The prevention of ad placement collisions has significantly reduced errors in the promotional planning process. This has led to more accurate and effective promotions, ultimately contributing to better business results.
Want to Improve Your Ad Planning and Forecasting?
If your company is facing similar challenges with managing ad planning, promotional forecasting, or dealing with disparate systems, DoubleBlaze can help. Schedule a call with us through our contact page to learn more about how we can bring the same level of efficiency and collaboration to your organization.